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But first, for a little clarification, let’s discuss what both these things are. For starters, search engine optimization is still a relatively new concept in e-commerce and a lot of online businesses are still oblivious to its growing importance. Search engine optimization is the use and maximization of a search engine’s results. Basically, any strategy that would bring you to the top of the world (and this would be page one of search engine results, by the way) can be considered as search engine optimization.

Now search engine spiders are, on the other hand, the diligent, tireless virtual workers of search engine optimization. They are the ones responsible for indexing and ranking websites. Hence, if you want to gain search engine optimization for your company, the only way to go about it is to learn how to please search engine spiders and make them place you on the number one spot in search engine results.

Listed below are ways that make search engine spiders frown or scratch their heads. In other words, these are what you should always seek to avoid if you want search engine optimization for your website.

Pop-Ups are Irritating, Not Helpful
One of the most irritating things that you’d ever encounter in your entire Internet-browsing-life would have to be pop-ups. Companies who make the use of pop-ups think they’re sneaky about how they advertise and try to gain search engine optimization but actually, they gain the opposite effect.

The search engine spiders of Google, for example, have been given the task of blocking websites that contain pop-ups. The newer versions of AOL, on the other hand, have seen it fit to provide their customers with pop-up killers. And even without the use of those mentioned above, people themselves tend to avoid visiting any website that has pop-ups.

Flash Pages
Search engine spiders are basically beings that only speak language and that language is called HTML. Hence, if the main language of your website is Flash, don’t expect search engine spiders to come up with a great ranking for your site because they can’t properly rank something they can’t really understand.

Dynamic Pages
Once again, anything that is not designed with the use of HTML is almost always something that shall work against you in terms of search engine optimization because anything that doesn’t resemble HTML is immediately something that search engine spiders could very well ignore.